Demonstrate Your Passion And Expertise To The World
Passion is a powerful thing. When you start to seriously complementation why you are here and what you are care about most, something magic happens.
Not only does it light your creative spark but people around you start to take notice of what you are creating because passion and courage is such a contagious thing.
In this age of social media overload and fake inauthentic brands, passion and purpose is what makes you stand out in a noisy crowd of so many people talking about themselves to their smartphones and trying to get attention online.
I created The Passion Blueprint from my experience building 3 successful creative business over the last decade based around my passion for learning, creativity and nature.
I believe we are in the Choose Yourself era, where those with interests and talents that courageously share them can design their own creative lives based around passion, mastery and purpose.
Whether you're looking for a high-paying job where you talents are celebrated or you just want to get more of your ideal clients for a freelance business, following this blueprint takes the guesswork out of getting clear about your passion and connecting it to a higher purpose that inspires others.
The age of getting great jobs by sending out lots of resumes and landing good clients through cold calls and email is over.
In a world where people are schooled to a wait for instructions and passively define themselves by using the system's default standardized accreditations, what matters most is showcasing your personal initiative, creativity and uniqueness.
Since most degrees no longer hold as much a sway in a fast-moving knowledge economy that demands lifelong learning, it's not what you know that's important but what you can do with it.
Fortunately, the Internet provides the ideal digital playground for passion-driven learning and creative experimentation that can last a lifetime.
If want to do great work and get a paid a premium for talents, you must define yourself and position your brand by building trust and authority with your own content. Your reputation matters more than ever and it can be easily confirmed with a search on Google.
The Passion Blueprint is an online learning programs that takes you step-by-step through the process of defining a personal brand that matters and building a stand out online reputation and creative presence that clearly demonstrates your expertise.
In today's knowledge-based economy, traditional resumes pile up because they all look and sound the same. A thoughtful, well-designed personal website and a digital portfolio speaks much better to your character and ability.
If you want to stand out and do more creative passion-driven work and less of the tedious crap you hate, this step-by-step walks you through the process of crafting your brand story, letting your creativity run wild by building a personal website, and showcasing your talents in a way that connects with people's hearts and minds.
Get started by defining yourself and positioning your personal brand story to build valuable influence in your industry that will pay dividends over the course of your career.
7 Steps To Building A Personal Brand That Matters
Learn about 7 powerful ways to differentiate yourself and build trust and authority in your industry.
7+ Hours of Video Content
Follow instructional videos to define your brand, reach your audience and create an online presence that demonstrates your expertise.
Detailed Workbooks And Guides
Complete easy to update digital workbooks so you can follow a framework to define your brand story with a clear messages that resonates.
Access Anytime, Anywhere
Take this online training program at your own pace anywhere on your laptop, smartphone or tablet on a cutting edge online education delivery platform.
The Passion Blueprint Curriculum
Follow an online learning program curriculum that takes the guesswork out of defining yourself and demonstrating your knowledge and expertise on a professional-looking website.
1. What's Your Ikigai?
Apply the Japanese philosophy of Ikigai for finding your reason for being so you can create more meaning in your life and wake up in the morning excited to live your passion and serve your purpose.
Learn how to integrate what you love, what you're good at doing and who you serve so you can do better work you enjoy and get paid well for your talent and expertise.
2. Personal Branding Blueprint
As the richest man in the world and Amazon founder Jeff Bezos brilliantly says, "Your brand is the story people tell about you when you're not in the room." This story matters and you can shape it.
Follow a 7-step blueprint for defining your core values, mission and a vision of the future you want to help other create. From this foundation, you can then craft a unique value proposition that differentiates your brand in the market.
3. Know Your Audience
Any great message that is trying to gain traction must be designed to appeal to specific niche of the 1% of early adopters and true fans who need what you offer.
Whether you are selling your knowledge and expertise as a product, service or as labor to an employer, you can do your job and sell your ideas better if you can define the value of what you offer and why people need it.
4. Think Of Your Career Like A Startup
The average person today is going to have a different career every 7 years of their life. We must all master the art of reinvention when the tools and trends change.
Treating your personal brand like a startup is best way to foster the mindset to learn by doing and gain mastery in your craft. Follow my step-by-step instructions to create a Lean Canvas to craft a highly-focused and actionable 1-page business model and brand offer in under an hour.
5. Create Your Elevator Pitch
When someone asks you what you do, do you know what to say? Almost everyone doing elevator pitches does it wrong without proper training. Nobody likes being sold to directly so you have to follow a process that avoids doing this.
Learn how to communicate clearly what you do, who you do it for and what makes you different with a 30-second elevator pitch that actually inspires and empowers your audience to think of someone you can help.
6. Build Your Personal Wordpress Website
Wordpress powers over 25% and provide sthe best platform for growing using 1000s of free or expensive themes and plugins to customized just about anything you can imagine without touch any code.
Learn best practices for finding a killer domain and launch a fully responsive, mobile-friendly website in a few hours using plug-and-play Wordpress theme frameworks. Save a bundle of money and time on the the expense of hiring a web designer to do it for you.
7. Learn The Art of Brand Storytelling
Learn how to craft your brand story using Joseph Campbell's Hero Journey , an archetypal transformational journey that is found in the mythology of all human cultures.
It is also used by the most successful storytellers today in blockbuster movies like Avatar, Star Wars and The Matrix and the world's most powerful brands like Apple, Tesla and Virgin that inspire worldwide brand evangelists.
8. Follow A Brand Script
Take your brand storytelling knowledge and use the Hero's Journey framework to write a brand script so you know your website content will connect with your desired audience.
Design a buyer's journey so you website can get measurable results with a get clear and concise unique value proposition of exactly who you are, why you are different and what you offer. This way you can communicate a consistent message with your emails, content, and website copy.
9. Learn How To Tell Your Story With Video
Video is the most powerful medium to build influence and share your message today. Video storytelling is the form of public speaking that has the highest reach and impact.
Learn how to create high-quality videos with your iPhone or Android smartphone. Get comfortable making videos and structuring your videos for maximum impact by using your brand story to make short videos that grab and hold people's attention.
Get Creative With Your Knowledge And Expertise
Develop a personal brand that matters by getting clear about your brand story and demonstrating your expertise through an online presence that showcases your creativity and initiative.
Your vision. Your career. Your mission. Your core values. Your brand story.
Position yourself to do work that you enjoy. Start learning how to differentiate yourself by crafting your unique brand story.