In today's reputation-based economy, if people want to hire or do business with you they will Google you. But what if nothing interesting shows up?
ToIn the new economy, resumes are much less important and a digital portfolio and a well-thought out online presence is becoming a better way to communicate the uniqueness of your talents and skills. Yet most people don't know how to share their professional story in an interesting way that demonstrates their talents and skills.
While it's easy to photos of your life on social media, having your own personal website and a distinctive online brand can set you apart by giving you a showcase to demonstrate your creativity, initiative, and ability to communicate in a way that connects with people.
If you want to truly differentiate yourself and be able to take advantage of the best jobs and opportunities today's Internet-powered creative economy you need to actively develop your personal brand.
Build A Personal Brand That Matters is a video training program that teaches you how to formulate your personal brand story so the right people know exactly what you do, why you do it and what makes you different.
Follow proven personal branding practices to craft your unique brand values and story in a way that showcases your talent and skills so that people will want to hire you and do business with you.
An overview of the learning process to build a clear and concise personal brand and tell your story using social media.
Follow 5 hours of step-by-step video training modules to define your personal brand strategy.
Ask questions in our Facebook Group and share the videos you make in the course to get feedback.
Follow content and growth frameworks to build your social media audience in less time.
Follow digital workbooks that give you a structured process to tell your story and build your personal brand.
Learn the tools how to make social media storytelling a habit by creating content painlessly from your iPhone or Android.
Use visual storytelling principles to create images that get people's attention and make them want to click to learn more.
Develop your distinctive brand by following a step-by-step process, first to define your core values, purpose and mission statement, then to communicate the specific value that you offer to your audience.
Understand the demographics and psychographics of your target audience so you can reach them with educational content they spend their time online.
Build buyer's personas with a clear and concise unique value proposition that tells the brand story of how you solve a problem or meet a need for your audience.
Treat your personal brand like a startup. Follow my step-by-step instructions to use The Lean Canvas to craft a highly-focused and actionable 1-page business model and brand offer in under an hour.
Learn to communicate clearly what you do, who you do it for and what makes you different with an elevator pitch you an quickly give to anyone in under 30 seconds.
Learn how to register your domain, get web hosting and launch a fully responsive, mobile-friendly website online in less than 2 hours using plug-and-play Wordpress theme frameworks. Save on the expense of hiring a web designer to do it for you.
Craft your own visual brand identity to create a distinctive look for the content you share on social networks. Make your social media content stand out with an eye-catching logo, a consistent color scheme and good typography.
Follow a proven brand storytelling framework to get clear and concise about who you serve, what you offer, and why you are different so you can communicate a consistent message on your website that resonates with your target audience.
"As a medical doctor who has decided to work independently, What's Your Story helped me launch my website and his content frameworks helped me overcome my sense of overwhelm with the Internet so I can start sharing my expertise online."
"I used What's Your Story with my students and they immediately connected with the Hero's Journey. They felt empowered to share their own heroic narrative. I've also used it to connect with my own online story as an writer and teacher. Kyle lays out the fundamentals of sharing your story in a creative, accessible way that I can put to work immediately."
Your vision. Your career. Your mission. Your core values. Your brand story.
Position yourself to do work that you enjoy. Start learning how to differentiate yourself by crafting your unique brand story.
When you enroll in this online course you are fully protected by our 100% Satisfaction-Guarantee.
If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.
Enter your first name and email to have a downloadable PDF of my personal branding guide sent to your email.